The view of the North Atlantic from Signal HillSt. John’s is one of the oldest cities in North America. A rich history, natural beauty and high-quality amenities, coupled with some of the greatest hospitality on the planet, makes St. John’s a hot tourism destination. Historic sites, festivals and events, arts and culture and the great outdoors are all part of the tourism experience.

Passenger traffic at St. John's International Airport reached 1.45 million in 2019. St. John’s welcomed 28 cruise ships in 2019 and hosted 29,503 cruise passengers. The average St. John's hotel occupancy rate increased slighlty to 56.1 per cent in 2019. The average room rate was $132.07 per night in 2019.

The City of St. John's has identified tourism as a strategic sector in Roadmap 2021: A Strategic Economic Plan for St. John's.

For additional statistics and information on the tourism sector in St. John’s, refer to the Visiting our City section of the website.